<figure id="attachment_3058138" aria-describedby="caption-attachment-3058138" style="width: 1600px" class="wp-caption alignnone"><img loading="lazy" class="size-full wp-image-3058138" src="https://media.freemalaysiatoday.com/wp-content/uploads/2025/05/3f0e706f-juventus-jeep.jpg" alt="Juventus Jeep" width="1600" height="1000" /><figcaption id="caption-attachment-3058138" class="wp-caption-text">Jeep resumed the partnership after Juventus failed to secure a main sponsor following the expiry of their previous contract in June. (Reuters pic)</figcaption></figure>
TURIN: Juventus said on Tuesday US carmaker Jeep will pay €69 million (US$77.16 million) to become the Italian football club&#8217;s front-of-jersey sponsor until June 2028.
Of the total amount, Juventus will get €4 million for the remainder of the current season, €19 million for the next season, and €23 million for each of the following sporting seasons, the club said in a statement.
The deal resumes the partnership after the Serie A club failed to find a main sponsorship deal when its previous contract with Jeep ended last June.
Part of Stellantis &#8211; the world&#8217;s fourth largest automaker &#8211; Jeep had been the main sponsor of Juventus, the 36-time Italian league champions, since 2012.
The club currently featured &#8216;Save the Children&#8217; foundation on the front of its shirt before the deal.
Reuters reported last month that Jeep was set to get its brand back on the black-and-white shirts of Juventus.
The Italian club also entered into a agreement with Detroit tourism bureau&#8217;s &#8216;Visit Detroit&#8217; to fill the second slot reserved for sponsors.
The club did not provide financial details on the &#8216;Visit Detroit&#8217; deal, but said it &#8220;entails a fixed total fee significantly lower than that of the Jeep sponsorship agreement&#8221;.
Juventus, who dominated Italian football for nearly a decade until 2020, have been struggling to regain their shine on the pitch after an accounting scandal, whose consequences included a ban from European competitions in the 2023/2024 season.
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MatchPoint Times

Jeep returns as Juventus shirt sponsor in US$77mil deal through mid-2028

The US carmaker has been the main sponsor of the 36-time Italian league champions since 2012.

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