<figure id="attachment_3161433" aria-describedby="caption-attachment-3161433" style="width: 1600px" class="wp-caption aligncenter"><img loading="lazy" class="wp-image-3161433 size-full" src="https://media.freemalaysiatoday.com/wp-content/uploads/2025/09/776bab81-meta-eyewear-afp-180925.webp" alt="Meta CEO Mark Zuckerberg " width="1600" height="1000" /><figcaption id="caption-attachment-3161433" class="wp-caption-text">Mark Zuckerberg presents the new Meta Ray-Ban Display at the 2025 Meta Connect conference in Menlo Park, on Sept 17. (AFP pic)</figcaption></figure>
MENLO PARK (United States): Meta showed off new smart glasses on Wednesday as it continued to bank on a lifestyle shift toward blending reality and virtual space despite the efforts inflicting heavy financial losses.
Announcements included the debut of Meta Ray-Ban Display smart glasses that have built-in screens that allow wearers to see messages, photos and more as though looking at a smartphone screen.
Billed as Meta&#8217;s most advanced AI glasses, Ray-Ban Display comes with sensor-packed bracelets called neural bands that let people control the eyewear with subtle finger movements, and are priced at $799.
&#8220;Our goal is to build great-looking glasses that deliver personal superintelligence and a feeling of presence using realistic holograms,&#8221; Meta chief executive Mark Zuckerberg said as he showed off new AI glasses at the tech firm&#8217;s annual developers conference.
&#8220;These ideas combined are what we call the metaverse.&#8221;
Zuckerberg has predicted that AI-infused smart glasses will be the &#8220;next major computing platform,&#8221; eventually replacing the smartphone.
The tech titan began investing heavily in virtual reality and the metaverse about four years ago, with Zuckerberg changing the company&#8217;s name from Facebook to Meta in late 2021 to reflect the strategy change.
But Reality Labs &#8212; Meta&#8217;s virtual and augmented reality unit &#8212; has consistently posted big losses.
The unit lost $4.5 billion in the second quarter of this year on revenue of just $370 million, highlighting ongoing challenges in the metaverse business.
&#8220;There&#8217;s no realistic chance that smart glasses sales make this division profitable in the short term,&#8221; CCS Insight principal analyst Leo Gebbie said of Reality Labs while at the Meta event.
&#8220;Instead, this is about playing the long-term game to break free from smartphones, where Meta has been throttled by rivals Apple and Google, and to control its own destiny in wearables.&#8221;
Smart glasses have seemed on the horizon for more than a decade, when Google&#8217;s Glass headset and camera released in 2013 &#8212; although it has since been discontinued.
Meta has encountered more success with its frames developed alongside Ray-Ban, offering features including a built-in camera, music playback and voice interactions with the company&#8217;s AI.
Zuckerberg unveiled new Ray-Ban Meta and Oakley Meta Vanguard smart glasses.
The smart glasses build on a partnership established in 2019 between between Meta and EssilorLuxottica, the parent company of Ray-Ban and Oakley.
Ray-Ban Meta glasses have become the top selling AI glasses in the world, with millions of units sold since launch, according to Meta.
Features include built-in cameras for hands-free photos or video, along with being able to call on a digital assistant and real-time language translation.
New Ray-Ban smart glasses start at $379.
Oakley Meta Vanguard are part of a category of &#8220;Performance AI glasses&#8221; tailored for use during athletic endeavors, and are priced at $499.
&#8220;We designed Oakley Meta Vanguard for high-intensity sports with an action-ready camera, integrations with fitness apps, immersive audio to elevate your workouts, and more,&#8221; Meta said.

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