<figure id="attachment_3051755" aria-describedby="caption-attachment-3051755" style="width: 1600px" class="wp-caption alignnone"><img loading="lazy" class="size-full wp-image-3051755" src="https://media.freemalaysiatoday.com/wp-content/uploads/2025/05/74c4dd92-12985007_1600x1000_1.webp" alt="" width="1600" height="1000" /><figcaption id="caption-attachment-3051755" class="wp-caption-text">Tesla&#8217;s sales dropped by over a third in Europe in the first six months of the year.(EPA Images pic)</figcaption></figure>
AUSTIN: Sales of new Tesla cars in France and Denmark fell in July for the seventh straight month, as the EV maker struggles with a backlash to CEO Elon Musk&#8217;s political views, regulatory challenges and competition from European and Chinese brands.
Tesla&#8217;s aging line-up is facing a wave of low-cost EV rivals, especially from China.
It is rolling out a revamped Model Y and starting to produce a new, cheaper model, but production of that will only ramp up next quarter, later than initially expected.
The brand&#8217;s sales were down 27% year-on-year in July to 1,307 cars in France, and down 52% to 336 cars in Denmark, official industry data showed, after dropping by over a third in Europe in the first six months of the year.
With no more affordable-end vehicles on the horizon until the last three months of the year and the upcoming end of a US$7,500 US tax break for EV buyers, Musk acknowledged in July that the company could have &#8220;a few rough quarters&#8221;.
He said tough automated driving regulations in Europe made it harder to sell the Model Y in some countries, as the vehicle&#8217;s optional supervised self-driving is &#8220;a huge selling point&#8221;.
&#8220;Our sales in Europe, we think will improve significantly once we are able to give customers the same experience that they have in the US,&#8221; he told analysts.
Model Y registrations in Denmark fell by 49% in July.
Tesla launched in June a trial robotaxi service in Austin, Texas, using about a dozen Model Y SUVs controlled by its autonomous-driving software.
But the roll-out of its self-driving features elsewhere in the US is bogged down because it hasn&#8217;t received the required permits.
Overall car sales slid 8% in France and were up 20% in Denmark in July, the industry data showed.
European automakers Volkswagen, Mercedes-Benz, Stellantis, Renault and BMW have published downbeat second-quarter results, warning of pressure from US import tariffs and falling demand.

MatchPoint Times

Tesla’s sales fall in France, Denmark for seventh straight month

The automaker’s aging line-up is facing a wave of low-cost EV rivals, especially from China.

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