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US broker touts huge returns for Fifa World Cup ticket investors

Cover Image for US broker touts huge returns for Fifa World Cup ticket investors

TicketKings said it aimed to ‘democratise live entertainment’, seeking US$5.5 million to buy 8,000 World Cup tickets, offering returns up to 87%.

NEW YORK: A Miami-based ticket broker offered investors 50% returns over six months through a plan to resell Fifa World Cup tickets at steep markups, even as angry fans say “extortionate” prices are shutting them out of the world’s most-watched sporting event.

TicketKings, which was founded in 2019 and says on its website that its goal is to “democratise access to live entertainment”, sought US$5.5 million to buy 8,000 World Cup tickets for matches involving England, Brazil and Scotland, among others, and offered returns as high as 87%, according to a pitch deck from the company that was reviewed by Reuters.

In the proposal, TicketKings warned that the tickets could be cancelled by a “Fifa invalidation or enforcement actions”, though the firm said it takes steps to mitigate these risks.

Tags:FIFA World Cupfootball controversygianni infantinoGreg KupermanResale marketplacesports investmentticket pricesTicket resaleTicketKingsWorld Cup tickets


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