NEW YORK: Flipping their gender setting to “male” and even posting photos with fake moustaches, a growing number of women on LinkedIn have posed a provocative challenge to what they allege is an algorithmic bias on the platform.
Last month, female users began claiming that adopting a male identity had dramatically boosted their visibility on the professional networking site, setting off a chain reaction.
Women adopted male aliases – for instance, Simone became Simon – swapped their pronouns for he/him, and even deployed AI to rewrite old posts with testosterone-laden jargon to cultivate what they describe as an attention-grabbing alpha persona.