<figure id="attachment_3163194" aria-describedby="caption-attachment-3163194" style="width: 1600px" class="wp-caption alignnone"><img loading="lazy" class="size-full wp-image-3163194" src="https://media.freemalaysiatoday.com/wp-content/uploads/2025/09/158bf2de-x-elon-musk.jpg" alt="X Elon Musk" width="1600" height="1000" /><figcaption id="caption-attachment-3163194" class="wp-caption-text">X said in the lawsuit that its Twitter brand remained ‘alive and well’ and that the attempt to ‘steal’ the name constituted trademark infringement. (AFP pic)</figcaption></figure>
NEW YORK: Elon Musk&#8217;s X Corp sued a startup on Tuesday after it sought to cancel X&#8217;s Twitter trademarks so it can &#8220;bring Twitter back&#8221; as a new social media platform.
X said in the lawsuit in Delaware federal court that its Twitter brand is still &#8220;alive and well&#8221; and &#8220;not ripe for the picking,&#8221; and that Operation Bluebird&#8217;s attempt to &#8220;steal&#8221; the name constituted trademark infringement.
&#8220;Our cancellation petition is based on well-established trademark law and we believe we will be successful,&#8221; Bluebird founder Michael Peroff said in a statement in response to the lawsuit. &#8220;We are prepared to take this as far as we need to in order to achieve our goal.&#8221;
Spokespeople and attorneys for X did not immediately respond to a request for comment on the complaint.
Musk bought Twitter for US$44 billion in 2022 and rebranded the social media platform to X. He said in a 2023 social media post that the company would “bid adieu to the Twitter brand and, gradually, all the birds.”
Virginia-based Operation Bluebird asked the US Patent and Trademark Office on Dec 2 to cancel X&#8217;s federal &#8220;Twitter&#8221; trademarks, arguing the company had abandoned them. Bluebird said that it wanted to use Twitter-related trademarks for a rival platform called &#8220;twitter.new,&#8221; and separately applied to register its own &#8220;Twitter&#8221; mark.
The petition was filed by Stephen Coates, a former Twitter trademark lawyer who now serves as Bluebird&#8217;s general counsel.
X told the Delaware court on Tuesday that it had not abandoned its Twitter trademark rights and that the brand &#8220;continues to persist in many ways.&#8221; The company said that millions of users still access the platform through twitter.com, users and businesses continue to refer to it as Twitter, and X still maintains and enforces its Twitter trademarks.
&#8220;Twitter is one of the world’s most recognized brands, and it belongs to X Corp,&#8221; the lawsuit said. &#8220;Simply put, a rebrand is not an abandonment of trademark rights.&#8221;
X also said that Bluebird&#8217;s Twitter platform would cause consumer confusion and requested an unspecified amount of monetary damages.

MatchPoint Times

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