KUALA LUMPUR: Umno must move out of its comfort zone and take extraordinary steps, including generating new ideas, to enable the party to regain its dominance in the country’s political landscape, party president Ahmad Zahid Hamidi told members today.
He said Umno must no longer be seen as a party rooted in nostalgia, but instead must undergo rebranding, including the adoption of political marketing strategies. This approach should not only involve Umno but also its partners in Barisan Nasional.
“We must think about our direction not only 20 years from now, but also the fact that in about 22 months we will be facing a general election. Therefore, from now on, we must have good products, branding and marketing.