SANFRANCISCO: YouTube has started using artificial intelligence (AI) to figure out when users are children pretending to be adults on the popular video-sharing platform amid pressure to protect minors from sensitive content.
The new safeguard is being rolled out in the US as Google-owned YouTube and social media platforms such as Instagram and TikTok are under scrutiny to shield children from content geared for grown-ups.
A version of AI referred to as machine learning will be used to estimate the age of users based on a variety of factors, including the kinds of videos watched and account longevity, according to YouTube Youth director of product management James Beser.